Social Media Marketing Influencing Customer Satisfaction

Question: Discuss about the Social Media for Influencing Customer Satisfaction. Answer: Introduction The purpose of this assignment is to emphasize on the use of social media marketing along with the most used social media platforms. Nowadays, social media has become the most useful marketing tool for the contemporary businesses. The aim of the organizations is to communicate with the external stakeholders in order to increase brand value and customer retention (Kaur 2016). On the other hand, the social media trend has increased among people, which makes popularity of such platforms. There are certain platforms such as Facebook, Twitter and Instagram, which are used by the contemporary organizations in order to increase product or service awareness among the target market. In this assignment, the use of social media has been evaluated. Apart from that, this assignment has identified the most commonly used social media platform. Use of social media Nowadays, social media marketing is the globally acknowledged marketing strategy through which organizations can reach to the consumers within a short time span. In this technological era, people are very much connected with social media platforms like Facebook, Twitter and Instagram (Shaikh et al. 2016). Therefore, the companies are promoting their offerings through these platforms in order to increase awareness and create an online presence of the brand. For example, Tesco is one of the most reputed retail chains in global market, which has implemented social media marketing through Facebook and Instagram (Mooney and Slobodian 2016). The company uses to post their offerings and discussion portals in order to build healthy communication with the consumers. On the other hand, McDonalds and Dominos are the leading food chain organizations in global market. These companies are posting their offerings through Instagram in order to increase awareness among the stakeholders. Social media marketing is one of the most useful marketing platform through which it is possible to communicate with the consumers directly. This marketing strategy helps organizations to address issues faced by the consumers. In this marketing strategy, it is highly important to acknowledge every customer individually (Khler and Grnder 2016). Apart from that, social media marketing helps the companies to build an online presence in global market. The purpose of using this particular marketing platform is to increase trust level among the consumers. The trend of social media marketing has increased over the past decades. Global organizations have targeted their preferred this marketing platform as the best way for promoting the offerings (Karlsson 2016). Therefore, it has been noted that social media has given huge opportunity to the domestic and global organizations in an effective manner. In order to satisfy consumers, it is highly important to understand consumers needs and requir ements. In social media, it is possible to communicate with the consumers efficiently. Apart from that, here it is very easy to gather consumers feedback regarding companys offerings. As a result, companies can easily evaluate consumers requirement in order to improve product or service quality. Social media platforms Facebook, Twitter and Instagram are the social media platforms through which an organization can communicate with the consumers. Nowadays, companies are promoting their offerings through Facebook page. The use of Instagram is completely related with the Facebook platform, as the post needs to be shared through the Facebook page only (Agnihotri et al. 2016). Therefore, it can be said that Facebook is the most common social media platform that is being used by most of the companies in global market. This platform helps the companies to conduct appropriate market segmentation, as this platform allow to segregate people based on their interest (Mooney and Slobodian 2016). Through Facebook, the companies are reaching out to the appropriate target market in order to conduct promotion. Therefore, it can be said that Facebook is the globally acknowledge social media platform, which helps to increase brand recall power of consumers. Conclusion While concluding, it can be said that the global companies have recognized social media marketing as the best marketing platform. This marketing strategy helps the companies to develop strong communication with the stakeholders in an efficient manner. Moreover, this marketing strategy helps to build an efficient online presence through which it is possible to influence consumers perception about the brand. In this assignment, several social media platforms have been identified. Facebook, Twitter and Instagram are the examples of social media platform in which Facebook is the most useful social media platform. Through this platform, companies can segregate the target market in accordance with their requirement. The discussion shade light on the usefulness of social media marketing. Apart from that, it has elaborated the use of most used social media platform, which is Facebook. Reference List Agnihotri, R., Dingus, R., Hu, M.Y. and Krush, M.T., 2016. Social media: Influencing customer satisfaction in B2B sales.Industrial Marketing Management,53, pp.172-180 Karlsson, K.M., 2016. Marketing through Instagram Kaur, G., 2016. Social Media Marketing.Asian Journal of Multidisciplinary Studies,4(7) Khler, A. and Grnder, M., 2016. Social Media-Marketing. InOnline-Marketing fr die erfolgreiche Zahnarztpraxis(pp. 93-118). Springer Berlin Heidelberg Mooney, M. and Slobodian, S., 2016. Seeing the wood for the trees: Fixing large undefined problems in digital marketing.Journal of Digital Social Media Marketing,3(4), pp.294-303 Shaikh, N., Siddiqui, M.E., Vasatkar, K., Jagtap, Y. and Sankpal, L.J., 2016. Social Media Marketing