Rhetorical Analysis of Homelessness Essay - 792 Words

A Rhetorical Analysis of Duffield’s â€Å"Should Federal Agencies Use the Same Definition of Homelessness†? A Rhetorical Analysis of Duffield’s â€Å"Should Federal Agencies Use the Same Definition of Homelessness†? The author, Barbara Duffield, Policy Director for National Association for the education of homeless children and youth, writes for CQ Researcher the article â€Å"Should federal agencies use the same definitions of homelessness?† Duffield aims to substantiate that federal agencies, using different definitions of the law create complications. That clear guidelines need defined for establishing what is best for families and youth found in a homeless situation. Justification for changing the definition of†¦show more content†¦By her use of ethos, Duffield establishes her credibility regarding the homeless issues. Duffield uses logos to show why she believes that all federal agencies should use the same definitions for homelessness. The use of research in the article shows â€Å"†¦brain development makes clear that adverse experiences in childho od can have lifelong impacts on physical and mental health.† (2013, para. 7). Duffield makes a clear appeal that homelessness needs addressed to prevent the housing issues with youth, children, and that there are potentially greater risks for the future. She then goes on to show that if the same definition were used by all federal agencies â€Å"†¦then, with these homeless people eligible for assistance, local communities can assess peoples relative needs, considering factors such as income, employability, barriers to housing, illness, disability and childrens developmental delays† (2013, para. 5). By Duffield, using such statements she proves that changes with the law can help in many ways. The use of exhibits shows why she believes that all federal agencies should use the same definitions for homelessness. The author creates pathos by exposing the reader to whom and how conditions impact families and youth. Duffield writes: Who are these families and youths? A parent struggling with mental illness, caring for three young children with significant developmental delays, moving between motels because there are no shelters in the community. AShow MoreRelatedThe Young Woman s Christian Association1109 Words   |  5 PagesThis analysis will look at the Young Woman’s Christian Association (YWCA) in order to understand the organizations effective communication strategies with its audience. This is important because the organizations goals are aimed at helping empower woman and eliminate racism around the world. However, to do that the information must be truthful, authentic, and helpful to the people it is trying to impact. In my research, I looked at the YWCA’s focus on domestic violence and homelessness. Their roleRead MoreCase Study : Ending A Never Ending Story1685 Words   |  7 Pages(Queensland) Executive Summary Situation Analysis and research Homelessness becomes a noteworthy matter in Australia in our time. Target publics People who suffering from homelessness and domestic/ family violence. Objectives (S.M.A.R.T): providing volunteer activities (April,2017), creating website ( early 2017) selling clothe at charity event ( every 3 weeks in 2017), recording documentary movie ( early 2017 ) Strategy: using both emotion and character rhetorical tool as the main strategy. Key/mainRead MoreThe Work Of Maria Del Mar Alonso Almeida1390 Words   |  6 Pages(pregnancies), upbringing and education. This is seen in the caricature of women in the rhetorical analysis in the work of Maria del Mar Alonso-Almeida in her article as she states that the job positions for women are harder to obtain due to the need of infant supervision (Alonso-Almeida, 2014). The outline of this essay is structured in a way to argue my thesis. Paragraphs will be ordered in terms of topic, rhetoric analysis, evidence, collaboration between results to embody my argument and to provide contributingRead MoreRhetorical Analysis Of One More Night 1628 Words   |  7 PagesLoke 1 Tiphany Loke Krisi Brown ENGWR 302 19 October 2015 A Rhetorical Analysis on Phil Collins’ Song, â€Å"One More Night† The issue on whether or not this song creates an effective argument has been critiqued and debated ever since it has been fully released to the public. How one perceives this song varies from person to person because of when, where, and how we are raised and taught about love. Some people view this song as one of most powerful love song ballads of the 80s. 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The central theme of the book replicates itself in the title of the book, which is posed as a rhetorical question in order to challenge the dominant forms of social control which have been in place since colonialism. The question seeks to debunk the dominant forms of society that have relied on prisons, while allowing the reader to challenge the notionRead MoreWe Need Enough For Those Who Have Little1826 Words   |  8 Pagesrating from the Society. (American Society of Engineers, 2013) i.How could we let our infrastructure fall apart? I ask you, how does the richest nation in the world allow its roads to collapse? (Apostrophe) b.According to an Associated Press Analysis of over 607,000 bridges, 65,605 were classified as â€Å"structurally deficient† and 20,808 were â€Å"fracture critical†. This report shows without argument that America’s bridges are in dire need of repair. (Associated Press, September 15th, 2013) i.InRead MoreGreat Depression of 19293549 Words   |  15 Pagesindustrialized countries and producers of raw materials. International trade declined sharply, as did personal incomes, tax revenues, prices and profits. Cities all around the world were hit hard, especially those based on heavy industry. Unemployment and homelessness soared. Construction was virtually halted in many countries. Farming and rural areas suffered as prices for crops fell by 40Ââ€"60%. 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Essay Metal And Architecture - 1131 Words

Metal and architecture has evolved over centuries, with successive eras opening up new technical and elegant possibilities through the development of different types of metals. Metals are dense, lustrous materials that are highly conductive of heat and electricity. Some facts about metals are that they are generally ductile, meaning that they can be hammered thin or drawn into wires. Metals can also be liquified by heating and then resolidified by cooling. Presently metals are the strongest building materials in common use. Found in nature, metals come in the form of oxide ores, meaning they are a compound of oxygen mixed with a mineral containing a valuable constituent such as metal. Metals can also corrode and wear away by oxidation.†¦show more content†¦Cast iron, the great material of the Industrial Revolution, revolutionized Georgian and Victorian buildings. The protection of metal includes galvanizing, tern plating, plating and anodizing. Galvanizing protects metal or steel against the exposure to the atmosphere and rusting. It is applied by an application of zinc coating. Tern plating is a steel sheet with a coating of tern metal which is an alloy of led and tin. This is applied by dipping the steel into molten metal. An example of what you would use tern plating for would be roofing, gutters, gas tanks, oil cans, etc.. Another way to protect metal is plating. Plating is the coating of metal or other material such as plastic or china, with a hard, nonporous, metallic surface to improve durability. Most plating is done for decorative purposes, but still more is done to increase durability and corrosion resistance. An example of where you would use plating would be on auto parts, housewares, hardware, plumbing/electrical equipment and machine tools. Anodizing is another method of protecting metal. It is a method of coating metal for corrosion resistance, electrical insulation, thermal control, abrasion resistance, sealing, improving paint adhesion , decorative finishing. This is applied by electrically depositing an oxide film onto the surface of a metal usually aluminum. Aluminum, after it has been anodized can also beShow MoreRelatedart assignment Essay examples952 Words   |  4 Pagesbreakthroughs or discoveries that changed art during the Modern Era, 1800-1945. Indicate specific ways in which these changed the form and/or content, themes, purposes/functions of art, and the lives of artists. Photography Light bulbs Use of metal in construction There have been many inventions since the 19th century that has been incorporated in the artistic realm. Photography has created a new genre of art available to people. 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Fourth Amendment Search And Seizure - 963 Words

Fourth Amendment: Search and Seizure The Fourth Amendment: Search and Seizure was passed by Congress on September 25, 1789 and ratified December 15, 1791. The Fourth Amendment provides, [t]he right of the people to be secure in their persons, houses, papers, and effects, against unreasonable searches and seizures, shall not be violated, and no Warrants shall issue, but upon probable cause, supported by Oath or affirmation, and particularly describing the place to be searched, and the persons or things to be seized. Initially the Fourth Amendment was intended to create a statutory buffer between the U.S. citizens and the intimidating power of law enforcement. Today, the general concept and critical goal of the Fourth Amendment is†¦show more content†¦Schools: A warrant is not needed for school officials to search a student who is under their authority. New Jersey v. TLO, 469 U.S. 325 (1985). Vehicles: A search warrant is not needed: †¢ When an officer has probable cause to believe that a vehicle contains evidence of a criminal activity. Arizona v. Gant, 129 S. Ct. 1710 (2009). †¢ To conduct a traffic stop when there is reasonable suspicion that a traffic violation has occurred or that criminal activity is occurring. Berekmer v. McCarty, 468 U.S. 420 (1984); United States v. Arizona, 534 U.S. 266 (2002). †¢ To pat-down a driver or passenger of the vehicle. Arizona v. Johnson, 555 U.S. 323 (2009). †¢ To use a narcotics detection dog to walk around the exterior of a car subject to a valid traffic stop. Illinois v. Cabales, 543 U.S. 405 (2005). †¢ To justify a highway stop without any individualized suspicion by special law enforcement. Illinois v. Lidster, 540 U.S. 419 (2004). †¢ To conduct routine stops and searches at an international border. United States v. Montoya de Hernandez, 473 U.S. 531 (1985). †¢ To conduct sobriety checkpoints for the purpose of combating drunk driving. Michigan Dept. of State Police v. Sitz, 496 U.S. 444 (1990). †¢ To set up highway checkpoints to seek voluntary cooperation in the investigation of a recent crime that has occurred on that highway. Illinois v. Lidster, 540 U.S. 419 (2004). However, a state may not use a highway checkpoint program whose primary purpose is the discovery andShow MoreRelatedFourth Amendment Search and Seizure1010 Words   |  5 PagesFifth Amendment states that we have the right against self incrimination. The Fourth Amendment protects us from unreasonable search or seizure. People have the right to confront witnesses and accusers. Nothing can change these rights unless the U.S. constitutions were to be rewritten and that is not likely to happen. 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Johnson, 555 U.S. 323 (2209) TYPE OF ACTION: This is a criminal case, did officers Trevizo violate the Fourth Amendment s protection against unreasonable searches and seizures during a routine traffic stop for suspended registration. Johnson was search even after he comply with officer Trevizo’s command. The Arizona Supreme Court denied review. We granted certiorari, and now reverse the judgmentRead MoreSearch and Seizure The purpose for the Fourth Amendment is to protect people from intrusion of the600 Words   |  3 PagesSearch and Seizure The purpose for the Fourth Amendment is to protect people from intrusion of the government in areas where they have a reasonable expectation of privacy. It prohibits searches and seizures unless they are conducted with probable cause and under reasonable circumstances. â€Å"The Fourth Amendment only protects against searches and seizures conducted by the government or pursuant to governmental direction. Surveillance and investigatory actions taken by strictly private persons, suchRead MoreThe Fourth Amendment Protects Citizens From Unreasonable Search And Seizure Of Property1435 Words   |  6 PagesThe Fourth Amendment protects citizens from unreasonable search and seizure of property. This ensures that the government cannot take a private citizen’s property without their consent, a warrant or probable cause. The Fifth Amendment protects private property in two ways. The first, it ensures that a person cannot be deprived of private property without due process of law. This means that if the government is to seize private property they must compensate the owner for the property being seizedRead MoreThe Fourth Amendment And The Fourteenth Amendment987 Words   |  4 PagesCitizens are protected by two constitutional amendments, under the Fourth and Fourteenth Amendments to the U.S. Constitution, any search of a person or his premises (including a vehicle), and any seizure of tangible evidence, must be reasonable. The right of the people to be secure in their persons, houses, papers, and effects, against unreasonable searches and seizures, shall not be violated, and no Warrants shall issue, but upon probable cause, supported by Oath or affirmation, and particularlyRead MoreThe Poisonous Tree1065 Words   |  5 PagesReasonableness Introduction Most of us have seen things that officers or other Law agency have done to other individual and have stated that it was either an unreasonable search and seizure of items that was found on or in the individuals’ car, house, etc., but why would they consider it unreasonable? This usually ends up being a problem for individuals who do not understand the law or how it applies to certain situations. This learner will address the definition of what unreasonable means, whichRead MoreImagine You Are On A Family Road Trip You Drive Through1403 Words   |  6 PagesEither the officer wants to search your vehicle or arrest you. Is the question this legal or illegal for the officer to do? I believe that search and seizure are ethical because it protects citizens from an unlawful entry and provides protection for law enforcement in case a person is dangerous or to provide evidence to use in a criminal case in court. The right of the people to be secure in their persons, houses, papers, and effects, against unreasonable searches and seizures, shall not be violated,Read MoreExclusionary Rule : The Rule889 Words   |  4 PagesThe exclusionary rule protects the rights of the people under the Fourth, Fifth, and Sixth Amendments, and requires evidence obtained directly or indirectly as a result of government violations cannot be used as proof of guilt in a court of law [1] The U. S. Const. amend. IV, states that the rights of the people are to be secure in their homes and person, papers and effects, shall not be violated by unreasonable search and seizure, and no warrants shall be issued unless it is supported by probableRead MoreShould The Police Search The House Without A Warrant?1503 Words   |  7 Pageshallucinations. The police arrive at the house where the party is at due multiple calls about drugs and minors. They want to search the house and take a look around but you know there are drugs here and alcohol plus minors. Would it be okay if the police search the house without a warrant? Is this legal or illegal in this situation? I believe that under viable circumstances search and seizure is ethical because it protects citizens from an unlawful entry and provides protection for law enforcement in case

Critical Reflection Managing a Value Chain

Question: Discuss about theCritical Reflectionfor Managing a Value Chain. Answer: Introduction Value chain management is the one of the most important tools for a business as this cover all the processes from the raw materials required for the manufacturing to the final stage before going to the customer (Holweg and Helo 2014). However, the concept requires a master act from the management for the implementation of everything on at the most appropriate places. Being the manager of my organization, I realized that something has gone wrong as I did not execute the operations of value chain processes appropriately. Moreover, several group discussions, my individual assessment and workshop discussions have helped me understand that where did I go wrong with the execution of the value chain operation in my organization. Nevertheless, the example of Starbucks on their value chain management has also helped me immensely in knowing the correct way to go with the value chain operations (Starbucks Coffee Company, 2017). To manage a value chain, there is an established way, which was laid by Porter in his book Competitive Advantage: Creating and Sustaining Superior Performance (E. Dobbs 2014). Porter narrated in his book that there are five driving forces behind the execution of a value chain such as Inbound Outbound logistics, Operations, Marketing sales and Customer Service (Tanwar 2013). Inbound logistics refer to all the process required to get the raw material for the Company whereas the outbound logistics refer to every process responsible in supplying the final product for the sale. Marketing Sales are the two most important part of Porters value chain management. Nevertheless, the customer service is the final stage, which takes care of the maintenance part of the product after it has been made available to the customers (Dlken 2014). Being the manager, I had the responsibility to take care of all the operations. However, it does not mean that I was handling all the process, it rather mean that I kept a strong observation on all the operations. With few discussions at the workplace and the meeting with different supervisors, I came to know that our organization is not performing up to the anticipated level (Theyel 2013). I gathered all the necessary information from my colleagues on the findings of the real cause behind the lower than the anticipated performance. Moreover, feedbacks from customers on product that are easily available on our website have helped in knowing the exact reason behind the lower success. Further, the inbound logistics operations are the main point to look for to achieve the anticipated success level (Cattaneo, 2013). Because of low financial support from the management, I could not proceed with the same way as implemented by Starbucks in their operations. Moreover, it resulted in an avera ge quality in the production of coffee, which indeed resulted in a lesser business success for the Company. Nevertheless, outsourcing the procurement to produce a cheaper product has resulted in reduced performance of my Company. Outsourcing the procurement to some other companies for the storage of collected raw materials had affected the quality of our production (Gereffi and Fernandez-Stark 2016). Further, at the point of inception, I had never realized that this is going to affect that badly. The negative responses have compelled me in finding out the loophole in the operation and then only, I started finding out the best possible solution to overcome the losses. However, the solution, which could help my organization in resurrecting the business by producing quality product, is derived from the footsteps of some of the leading companies such as the Starbucks (Fearne, Garcia Martinez and Dent 2012). Starbucks ensure no outsourcing of their procurement to maintain a top quality standard in their coffee beans. It has its own distribution centres, which ensures a quality operation before going to the customer. Nevertheless, the beans that are used for the manufacturing of coffee are directly procured from th e Farms. The procurement of beans, which is one of the most important parts of a value chain, is governed directly by the Starbucks (Kaplinsky 2013). This is one thing, which has ensured a quality production from the Starbucks Company. Nevertheless, the unprecedented success of the Company has so far produced a good GDP growth per annum in the United States, which has indeed attracted a handy support to the Starbucks from the national government of the United States. Moreover, Starbucks have capable resources with them, which have helped them in their operation and quality production of coffee (Starbucks Coffee Company, 2017). Although, I have learned a lot from several discussion at the workplace and the business operation of Starbucks but still it is difficult for me to implement the same operation of inbound logistics. Moreover, the launch of the product was done based on some effective strategies but it lacked the touch of Starbucks at that time (Parrilli, Nadvi and Yeung 2013). It was of the utmost requirement for me to follow the guidelines of some of the top companies but I just could not because of the financial status of my organization. The set up of our own distribution centre was not possible at the time of inception of the product in the market. If the implementation of the inbound logistics were on the line of Starbucks, it would have produced a completely different result than the present (Holweg and Helo 2014). However, I just thought that outsourcing the procurement would lower down the burden from the management by saving a significant financial expenditure, which could have asked for in manufacturing of our own storage centre. Moreover, the outsource companies have their own principles, which they cannot change for any of their business partners (Banga 2013). I can never guarantee of incepting the same business line in my organization as it was done in the Starbucks in the United States. Moreover, I would not be equally successful in implementing the same business line in my organization because of financial losses, which my organization is facing. Further, stopping the outsourcing of procurement to maintain the utmost quality in the product requires some changes in the management structure (Qian, Agarwal and Hoetker 2012). Moreover, creating such a work force, which could help in the procurement of raw materials, would attract a healthy investment. Moreover, it does not look feasible with the current financial status of my organization. Further, there is a requirement to have our own distribution centres to maintain a high quality packaging to give our product the best hygienic touch. Nevertheless, the set up of our own distribution centres across the country would require various legal adherences (Miller and Mork 2013). Nevertheless, th e legal proceedings for those companies that have successful business are lesser challenging than those, which are struggling with their business. The legal proceedings and the government beliefs would go for those companies that have already proved their worth for the country. Nevertheless, the national government wish to provide support to those companies, which could prove their worth in improving the economy of the country by achieving increasing GDP with every passage of year. Moreover, the availability of required lands for the set up of our own distribution centres would face a severe challenge from the national government (Marchi, Maria and Micelli 2013). Managing a value chain require various work forces that act as a supportive forces behind its operations. Moreover, Porter has already proposed the way to manage a value chain in his book Competitive Advantage: Creating and Sustaining Superior Performance. These five forces are Inbound Outbound logistics, Marketing Sales and Customer Service. Nevertheless, these five forces have their own importance, which require separate operations for all this. Moreover, the inbound logistics is the one such force, which plays its important role in producing a quality product. Moreover, the inbound logistics itself depend on certain factors such as distribution centres. Distribution centres are very important for a good business performance as these are the final body before the product launch. Moreover, having the owned distribution centres would guarantee of the quality care given to the product before it is made available to the customers. However, owning a distribution centre would attract a healthy investment, which would put additional pressure on the financial department of the Company. In addition to this, it would also attract certain government guidelines, which would oppose the processing. Nevertheless, owning a distribution centre require the both such as a huge investment and the national government permission. Moreover, these proceedings happen easier in case of top companies, which is rather difficult for companies that have struggled with its GDP per annum. I have faced the similar problem with my organization and that has contributed significantly in the business loss of my organization. Nevertheless, the insufficient financial resource of our Company and the less support from the national government has all stopped me in going with the business line of the Starbucks. Moreover, the Starbucks have their own distribution centres and they never outsourced their procurement, which are all such important things that are working in favour of the Starbucks Compan y. To follow the business line of a successful company, the utmost support of the national government and the availability of sufficient financial support in the Company do play a decisive role. References Banga, R., 2013, December. Measuring value in global value chains. InRegional Value Chains Background Paper No. RVC-8, United Nations Conference on Trade and Development, Geneva. https://unctad. org/en/PublicationsLibrary/ecidc2013misc1_bp8. pdf. Cattaneo, O., Gereffi, G., Miroudot, S. and Taglioni, D., 2013. Joining, upgrading and being competitive in global value chains: a strategic framework. Dlken, F., 2014.Are porters five competitive forces still applicable? a critical examination concerning the relevance for todays business(Bachelor's thesis, University of Twente). Dobbs, M., 2014. Guidelines for applying Porter's five forces framework: a set of industry analysis templates.Competitiveness Review,24(1), pp.32-45. Fearne, A., Garcia Martinez, M. and Dent, B., 2012. Dimensions of sustainable value chains: implications for value chain analysis.Supply Chain Management: An International Journal,17(6), pp.575-581. Gereffi, G. and Fernandez-Stark, K., 2016. Global value chain analysis: a primer. Holweg, M. and Helo, P., 2014. Defining value chain architectures: Linking strategic value creation to operational supply chain design.International Journal of Production Economics,147, pp.230-238. Kaplinsky, R., 2013. Global Value Chains: Where They Came From, Where They Are Going and Why This Is Important.Innovation, Knowledge, Development Working Papers, (68). Marchi, V.D., Maria, E.D. and Micelli, S., 2013. Environmental strategies, upgrading and competitive advantage in global value chains.Business strategy and the environment,22(1), pp.62-72. Miller, H.G. and Mork, P., 2013. From data to decisions: a value chain for big data.IT Professional,15(1), pp.57-59. Parrilli, M.D., Nadvi, K. and Yeung, H.W.C., 2013. Local and regional development in global value chains, production networks and innovation networks: A comparative review and the challenges for future research.European Planning Studies,21(7), pp.967-988. Qian, L., Agarwal, R. and Hoetker, G., 2012. Configuration of value chain activities: the effect of pre-entry capabilities, transaction hazards, and industry evolution on decisions to internalize.Organization Science,23(5), pp.1330-1349. Starbucks Coffee Company. (2017). Company Information. [online] Available at: https://www.starbucks.com/about-us/company-information [Accessed 5 Feb. 2017]. Tanwar, R., 2013. Porters generic competitive strategies.Journal of Business and Management,15(1), pp.11-17. Theyel, N., 2013. Extending open innovation throughout the value chain by small and medium-sized manufacturers.International Small Business Journal,31(3), pp.256-274.

Social Media Marketing Influencing Customer Satisfaction

Question: Discuss about the Social Media for Influencing Customer Satisfaction. Answer: Introduction The purpose of this assignment is to emphasize on the use of social media marketing along with the most used social media platforms. Nowadays, social media has become the most useful marketing tool for the contemporary businesses. The aim of the organizations is to communicate with the external stakeholders in order to increase brand value and customer retention (Kaur 2016). On the other hand, the social media trend has increased among people, which makes popularity of such platforms. There are certain platforms such as Facebook, Twitter and Instagram, which are used by the contemporary organizations in order to increase product or service awareness among the target market. In this assignment, the use of social media has been evaluated. Apart from that, this assignment has identified the most commonly used social media platform. Use of social media Nowadays, social media marketing is the globally acknowledged marketing strategy through which organizations can reach to the consumers within a short time span. In this technological era, people are very much connected with social media platforms like Facebook, Twitter and Instagram (Shaikh et al. 2016). Therefore, the companies are promoting their offerings through these platforms in order to increase awareness and create an online presence of the brand. For example, Tesco is one of the most reputed retail chains in global market, which has implemented social media marketing through Facebook and Instagram (Mooney and Slobodian 2016). The company uses to post their offerings and discussion portals in order to build healthy communication with the consumers. On the other hand, McDonalds and Dominos are the leading food chain organizations in global market. These companies are posting their offerings through Instagram in order to increase awareness among the stakeholders. Social media marketing is one of the most useful marketing platform through which it is possible to communicate with the consumers directly. This marketing strategy helps organizations to address issues faced by the consumers. In this marketing strategy, it is highly important to acknowledge every customer individually (Khler and Grnder 2016). Apart from that, social media marketing helps the companies to build an online presence in global market. The purpose of using this particular marketing platform is to increase trust level among the consumers. The trend of social media marketing has increased over the past decades. Global organizations have targeted their preferred this marketing platform as the best way for promoting the offerings (Karlsson 2016). Therefore, it has been noted that social media has given huge opportunity to the domestic and global organizations in an effective manner. In order to satisfy consumers, it is highly important to understand consumers needs and requir ements. In social media, it is possible to communicate with the consumers efficiently. Apart from that, here it is very easy to gather consumers feedback regarding companys offerings. As a result, companies can easily evaluate consumers requirement in order to improve product or service quality. Social media platforms Facebook, Twitter and Instagram are the social media platforms through which an organization can communicate with the consumers. Nowadays, companies are promoting their offerings through Facebook page. The use of Instagram is completely related with the Facebook platform, as the post needs to be shared through the Facebook page only (Agnihotri et al. 2016). Therefore, it can be said that Facebook is the most common social media platform that is being used by most of the companies in global market. This platform helps the companies to conduct appropriate market segmentation, as this platform allow to segregate people based on their interest (Mooney and Slobodian 2016). Through Facebook, the companies are reaching out to the appropriate target market in order to conduct promotion. Therefore, it can be said that Facebook is the globally acknowledge social media platform, which helps to increase brand recall power of consumers. Conclusion While concluding, it can be said that the global companies have recognized social media marketing as the best marketing platform. This marketing strategy helps the companies to develop strong communication with the stakeholders in an efficient manner. Moreover, this marketing strategy helps to build an efficient online presence through which it is possible to influence consumers perception about the brand. In this assignment, several social media platforms have been identified. Facebook, Twitter and Instagram are the examples of social media platform in which Facebook is the most useful social media platform. Through this platform, companies can segregate the target market in accordance with their requirement. The discussion shade light on the usefulness of social media marketing. Apart from that, it has elaborated the use of most used social media platform, which is Facebook. Reference List Agnihotri, R., Dingus, R., Hu, M.Y. and Krush, M.T., 2016. Social media: Influencing customer satisfaction in B2B sales.Industrial Marketing Management,53, pp.172-180 Karlsson, K.M., 2016. Marketing through Instagram Kaur, G., 2016. Social Media Marketing.Asian Journal of Multidisciplinary Studies,4(7) Khler, A. and Grnder, M., 2016. Social Media-Marketing. InOnline-Marketing fr die erfolgreiche Zahnarztpraxis(pp. 93-118). Springer Berlin Heidelberg Mooney, M. and Slobodian, S., 2016. Seeing the wood for the trees: Fixing large undefined problems in digital marketing.Journal of Digital Social Media Marketing,3(4), pp.294-303 Shaikh, N., Siddiqui, M.E., Vasatkar, K., Jagtap, Y. and Sankpal, L.J., 2016. Social Media Marketing